Synonyms：White Label Gaming Solution、Turnkey iGaming Platform、iGaming SaaS（Software as a Service）
What is a White Label iGaming Platform?
A White Label iGaming platform is the foundational step in launching an online gambling business. As the internet continues to evolve rapidly, white label solutions have enabled gaming operators to quickly transition into the mobile internet era. A white label platform functions as a comprehensive gambling website that aggregates a variety of casino games, including sports betting, live casino, lottery, poker, slots, and more. It represents the first step in operating an iGaming site. The concept can be likened to a landowner leasing out a farm. When a “farmer” wants to grow vegetables, they can lease the farm from the owner, who provides all the necessary tools and infrastructure. In return, the farmer pays rent and shares a portion of the crop revenue with the landowner. Similarly, white label platforms offer a full-service suite that includes website development, system maintenance, promotional planning, payment integration, domain provisioning, hosting, security against system vulnerabilities, and independent front-end and back-end system management.
To operate using a white label iGaming solution, clients typically pay a one-time setup fee, monthly maintenance fees, and—most importantly—a share of the platform’s net revenue (profit-sharing). In Southeast Asia, the rapid growth of the online gambling industry has given rise to a new wave of tech-based service providers. Driven by the pursuit of net profit, traditional offline casino promotions have largely shifted online. The intense competition among online gambling giants has led to the emergence of all-in-one white label platforms. These platforms play a crucial role in sustaining the online gambling ecosystem and combating black-market gambling across local markets in the region. Without white label providers, the number of online gambling operators in domestic markets would drastically decline. Therefore, white label platforms have had a profound impact on both the legal and grey areas of the online gaming industry in Southeast Asia.
