What is Gambling Affiliate Marketing?
Synonyms:
| Chinese Terminology | English Terminology | Description |
|---|---|---|
| 博彩联盟营销 | iGaming Affiliate Marketing | The most standard and professional industry terms, covering all types of gambling such as online casinos and sports betting. |
| 博彩联营 | iGaming Partnership Program | Emphasis on cooperation and profit-sharing relationships is common in commercial cooperation or platform investment promotion copy. |
| 博彩推广分佣 | iGaming Affiliate Commission | Emphasize the calculation of commissions based on registration/recharge/betting results, and highlight the "pay for performance" mechanism. |
| 博彩代理营销 | iGaming Agent Marketing | Traditional usage, commonly seen in ground promotion mode or acquaintance promotion system. |
| 带量合作 | Affiliate Acquisition Strategy | It is an operational expression that emphasizes effective cooperation that can lead to registration and recharge. |
| 联营计划 | Affiliate Program | Common writing style in Chinese and English, suitable for use on external pages/platform cooperation pages. |
| 代理推广合作 | iGaming Referral Program | It is mostly used in scenarios such as recommendations from acquaintances, attracting new customers and receiving commissions, and is more of an acquaintance social alliance. |
| 博彩联盟系统 | Affiliate Management Platform | Refers to the backend system used to track, manage and settle alliance promotions. |
Gaming Affiliate Marketing:To put it simply, it means: you help me attract players, and I will give you a share. It is a promotion method based on results. The platform does not need to spend advertising fees first. The alliance will help you attract users through various channels. Commissions will only be paid when players complete registration, recharge or bet, or even when the platform incurs losses.
In the gaming industry, affiliate marketing is no longer an "option", but the core engine of the marketing system. Promoters (i.e. "affiliates") use a variety of methods such as blog reviews, social advertising, forum posts, and live streaming links to attract traffic to the platform.
Once the user completes registration or betting through the exclusive promotion link, the affiliate can be paid according to CPA, RevShare (revenue sharing) or a mixed model. This not only makes it easier for the platform to acquire customers, but also allows the affiliate to realize long-term monetization, truly creating a win-win ecosystem.
What are the mainstream commission sharing models for affiliate marketing?
| model | Meaning | Features |
|---|---|---|
| CPA（Cost per Acquisition） | Player registration + one-time reward alliance after first deposit | Fast cash conversion and short payback period, suitable for the momentum period |
| RevShare | Profit sharing for the alliance based on the players’ monthly loss ratio (can be long-term) | Long retention, high returns, suitable for long-term operation |
| Hybrid | CPA first reward + subsequent RevShare profit sharing | Taking into account both short-term incentives and long-term benefits, suitable for high-quality alliances |
| Sub-Affiliate | The alliance recruits offline alliances and extracts commissions from their profits | Create a fission structure to facilitate the rapid expansion of the promotion team |
Affiliate Marketing vs Traditional Advertising
| Contrast Dimensions | Traditional Ads | Affiliate Marketing |
|---|---|---|
| Payment method | Pay first (by impression/click) | Post-payment (by registration/recharge/betting) |
| Risk Control: | Even if the exposure has no effect, you still have to pay, which is risky | Pay only for results, low risk |
| Effect measurement | Click-through rate, impressions | Register, bet, and retain |
| Promotion crowd | Casting a wide net, low accuracy | Vertical content and more precise users |
| Flexibility | Most channels are fixed and rigid | Alliance creativity is free and the gameplay is diverse |
| Return on Investment (ROI) | Large investment, unpredictable results | Costs are controllable and benefits are traceable |
What are the benefits of gambling affiliate marketing for gambling platforms?
To put it simply, gambling affiliate marketing means “letting people in the circle help you to enter the market in the circle”. It has low risk, high conversion, and can ferment for a long time.
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Pay by results: If you don’t top up or place bets, you don’t have to pay, saving you time and money.
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Multiple promotion methods: They can do SEO, shoot videos, operate communities, and do cross-language promotion. They have rich gameplay and understand players.
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Reach special circles: Like the cryptocurrency circle, Telegram groups, and even dark web traffic, these are only accessible to the alliance within the circle.
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Content is posted online for a long time: SEO alliances can also help you improve your search rankings and increase exposure for free.
Summary
Through gambling affiliate marketing, the platform can accurately acquire high-quality registered users and recharged players without spending advertising fees in advance, and build a stable and sustainable profit model. Especially for operators who want to expand into overseas markets or hope to reduce the cost of attracting new users - gambling affiliate marketing should really be the main focus.